Then there is the always fantastical world of Macy's. They worked with 'Make a Wish' and narrate the story of a spacecraft which goes into space to grant wishes.
Tiffany's went bigger than usual and transformed their smaller windows into carnival rides to astounding and playful effect.
Lord and Taylor always manage to have the most creative windows year round. For the holidays they went with a family oriented theme keeping with the more traditional interpretation of Christmas.
Saks' windows keep a less colorful but nonetheless playful approach to their holiday windows. Their theme is from the book "Who Makes the Snow".
Last but not least, Bloomingdale's went with interactive windows where passers by can take a photograph of themselves which will then be posted on the store's Facebook page, very amusing and addictive if I am honest. The theme is a play on the iconic Bloomingdale's shopping bag with the addition of penguins, reindeers and of course a skating Santa.
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